Jane M. Jacob, PhD, Vice President, Research & Clinical Affairs, Synergy Spine Solutions, Inc.
With the sudden, unexpected arrival of “the pandemic,” sponsors were forced to think outside the box to enroll their clinical trials. How can sites reach potential study patients with traditional office visits becoming telehealth visits? Social media – Facebook, Instagram, LinkedIn, TicTok and Twitter – was the obvious answer. In this talk, we will explore ways a sponsor can effectively use social media to recruit study patients while remaining regulatorily compliant.